ZEBEDEE is seeking a highly skilled and experienced Product Marketing Manager to join our growing team. In this role, you will work closely with our Senior Marketing Manager and play a critical role in driving new initiatives and achieving product-market fit. You will be responsible for marketing research, product positioning, go-to-market strategy, and leveraging data knowledge to make informed decisions. Additionally, you will be responsible for driving user retention efforts by developing and implementing effective strategies that foster long-term engagement and loyalty among our users.

Key Responsibilities

• Conduct in-depth market research to identify target customers, competitors, and market trends. Understand the needs, preferences, and pain points of the target audience to develop effective marketing strategies
• Develop and refine product positioning and messaging that resonates with the target audience, highlights the unique selling proposition (USP), and differentiates the product from competitors
• Create and implement comprehensive go-to-market strategies, including product launches, promotions, and other marketing initiatives. Ensure seamless coordination with cross-functional teams like sales, engineering, and customer success
• Develop a deep understanding of our user's lifecycle on both B2B and B2C, from onboarding to retention, churn, and re-engagement.
• Design, execute, and analyze A/B tests for in-app messaging, push notifications, and email campaigns to continuously optimize engagement and retention strategies.
• Establish key performance indicators (KPIs) and regularly monitor, analyze, and report on campaigns. Use data-driven insights to optimize marketing strategies and tactics
• Collaborate closely with product and customer success teams to ensure great positioning and understanding of the product.
• Work in collaboration with other team members, fostering a culture of collaboration and growth

Skills, Knowledge And Expertise

• 3+ years of experience in product marketing, preferably in the FinTech or gaming industry.
• Proven track record and hands-on experience in successfully launching and scaling products.
• Exceptional communication and presentation skills.
• Strong analytical and problem-solving skills, with a data-driven mindset.
• Experience collaborating with cross-functional teams, including product, sales, engineering, and customer success, to optimize the user experience and achieve desired results.
• Deeply care about consistency, tone of voice, and look-and-feel of our brand.
• Proficiency in written communication with an ear for 'voice' and an eye for grammar/spelling.
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results.
• Systemic thinking to provide simple solutions to complex problems.
• Great communication skills to talk about our work, product, and industry in an engaging and easy-to-understand way.
• Understanding of Bitcoin, lightning payments, gaming, crypto & web 3 is a plus.