Product Marketing Manager


Anywhere Remote only

Full Time

Marketing / Financial Services


May 5

ZEBEDEE is seeking a highly skilled and experienced Product Marketing Manager to join our growing team. In this role, you will work closely with our Senior Marketing Manager and play a critical role in driving new initiatives and achieving product-market fit. You will be responsible for marketing research, product positioning, go-to-market strategy, and leveraging data knowledge to make informed decisions. Additionally, you will be responsible for driving user retention efforts by developing and implementing effective strategies that foster long-term engagement and loyalty among our users.

Key Responsibilities

  • Conduct in-depth market research to identify target customers, competitors, and market trends. Understand the needs, preferences, and pain points of the target audience to develop effective marketing strategies
  • Develop and refine product positioning and messaging that resonates with the target audience, highlights the unique selling proposition (USP), and differentiates the product from competitors
  • Create and implement comprehensive go-to-market strategies, including product launches, promotions, and other marketing initiatives. Ensure seamless coordination with cross-functional teams like sales, engineering, and customer success
  • Develop a deep understanding of our user's lifecycle on both B2B and B2C, from onboarding to retention, churn, and re-engagement.
  • Design, execute, and analyze A/B tests for in-app messaging, push notifications, and email campaigns to continuously optimize engagement and retention strategies.
  • Establish key performance indicators (KPIs) and regularly monitor, analyze, and report on campaigns. Use data-driven insights to optimize marketing strategies and tactics
  • Collaborate closely with product and customer success teams to ensure great positioning and understanding of the product.
  • Work in collaboration with other team members, fostering a culture of collaboration and growth

Skills, Knowledge And Expertise

  • 3+ years of experience in product marketing, preferably in the FinTech or gaming industry.
  • Proven track record and hands-on experience in successfully launching and scaling products.
  • Exceptional communication and presentation skills.
  • Strong analytical and problem-solving skills, with a data-driven mindset.
  • Experience collaborating with cross-functional teams, including product, sales, engineering, and customer success, to optimize the user experience and achieve desired results.
  • Deeply care about consistency, tone of voice, and look-and-feel of our brand.
  • Proficiency in written communication with an ear for 'voice' and an eye for grammar/spelling.
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results.
  • Systemic thinking to provide simple solutions to complex problems.
  • Great communication skills to talk about our work, product, and industry in an engaging and easy-to-understand way.
  • Understanding of Bitcoin, lightning payments, gaming, crypto & web 3 is a plus.

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