Performance Marketing Specialist
ZEBEDEE is looking for a skilled and results-oriented Performance Marketing Specialist to join our growing team and work closely with the Senior Marketing Manager. In this position, you'll be responsible for developing and implementing data-driven performance marketing strategies with the primary goals of enhancing user acquisition, engagement, and revenue. As an expert in this field, you will also have a strong focus on operational skills, and demonstrate a deep understanding of data analytics.
- Develop and implement data-driven performance marketing strategies that align with the company's goals and objectives. This includes identifying the most effective channels, targeting methods, and creative approaches
- Create and launch performance marketing campaigns across various channels, setting up targeting, bidding, and budgeting strategies
- Collaborate with designers, copywriters, and other marketing professionals to develop high-quality, engaging ad creatives, landing pages, and other marketing assets to drive conversions
- Continuously test and optimize ad creatives, landing pages, and conversion funnels to improve campaign performance and increase return on investment (ROI)
- Identify, analyze, and segment target audiences based on demographics, behaviors, interests, and other criteria to deliver personalized and relevant marketing messages
- Implement tracking and analytics tools to monitor campaign performance, measure key performance indicators (KPIs), and generate insights for data-driven decision-making
- Manage and allocate marketing budgets effectively to ensure maximum ROI and cost efficiency, including monitoring spend, adjusting bids, and reallocating budget based on campaign performance
- Work closely with cross-functional teams, such as product marketing, social media, and product, to ensure alignment between performance marketing efforts and broader company objectives
- Stay abreast of the latest trends, tools, and best practices in performance marketing and digital advertising, continuously learning and adapting to new platforms, technologies, and strategies to maintain a competitive edge in the industry
Skills, Knowledge And Expertise
- 3+ years of experience in performance marketing, preferably in the FinTech or gaming industry.
- Demonstrated experience managing successful campaigns across multiple channels.
- Strong understanding of marketing metrics, optimization techniques, and best practices.
- Extensive experience with ROAS campaigns.
- Expertise in analyzing and interpreting complex data sets to inform marketing strategies.
- Proficient in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Preferable to have SQL knowledge and experience working with Mixpanel, GA4, and Metabase.
- Strong data-driven knowledge and background.
- Ability to work in a fast-paced, dynamic environment with tight deadlines.
- Highly analytical and solution-focused mindset, with excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills.
- Understanding of Bitcoin, lightning payments, gaming, crypto & web 3 is a plus.
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