Social Media Manager

Strike

United States Remote

Full Time

Product

Nov 25

This job is no longer accepting applications.

Strike's mission is to build a more connected financial world.

Strike allows users to send and receive money anywhere, instantly, with no fees.

Strike is built on top of the Bitcoin network - the largest global, interoperable and open payments standard. Strike believes that open payment networks enable universal participation in the financial system, ushering in a new digital economy with truly borderless money transfers. Strike leverages Bitcoin’s open payment network to offer users the first global peer-to-peer payments app and a novel bitcoin-native neobanking experience.

Role:

As our Social Media Manager, you’ll lead all day-to-day operations of our primary social media accounts (Instagram, LinkedIn, Facebook and Twitter). Including scheduling distribution of posts -- while also having a bird’s eye view of how to build an audience, craft social copy that maintains our brand voice, optimize content and grow our audiences. You will also help lead the strategy and distribution across our social media platforms.

Responsibilities:

  • Oversee content management system and establish processes for prioritizing, triaging, reporting, improving and automating content creation
  • Establish expectations and drive improvements for new product launches, geographic expansion, timelines and key performance indicators
  • Recommend best practices and guidelines for establishing Tone of Voice to be used across Strike’s internal and external content
  • Report KPIs and metrics for team and regularly update leadership and stakeholders on initiatives
  • Work cross functionally to identify issues and suggest solutions through content
  • Update content according to changes in policies, regulations, and new releases
  • Manage all day-to-day aspects of content and distribution strategy across all Strike accounts, including posting, scheduling, distribution and all community management efforts.
  • Work closely with the Strategy and Design teams to optimize content for Strike
  • Take the lead on refining our overall content and distribution strategy for Strike, and help formulate tactical recommendations as the landscape evolves
  • Report back to Strategic Business leadership about our social media strategy and how our content is stacking up against our goals
  • Work with the Head of Partnerships and Chief Strategy Officer to develop benchmarks for success, report on platform insights, and relay data-backed ways content teams can improve
  • Manage all day-to-day aspects of our Instagram channel, including thoughtfully curating our feed with videos and written content that will resonate with our audience, creating content calendars, writing social copy, and publishing content.
  • Analyze performance from both a qualitative and quantitative perspective, and present platform-specific insights and trends with the broader team (through regular reporting as well as deep dive presentations); strive to continuously beat goals month-over-month to prove continuous success and growth
  • Develop and execute a community management strategy, including but not limited to posting supplemental content, responding to Strike’s audience
  • Manage community moderators
  • Work alongside editorial leadership to flag issues with content output and come up with solutions for output posts
  • Stay laser-focused on monitoring revenue on your platforms, flagging dips and upticks, and always iterating our strategy to try to meet our goals

Requirements:

  • Experience architecting and executing a content strategy
  • Demonstrated track record of creating and editing content in a rapid growth environment
  • Familiarity with customer service content or similar user-facing content strategies
  • Experience working with content management systems
  • Proven ability to define, monitor and report on metrics related to content
  • Ability to collaborate with internal and external stakeholders
  • Strong experience in content creation, content management, and information gathering techniques with the ability to research, write, edit, and proofread technical content within established timeframe

Qualifications:

  • 3+ years of relevant experience with demonstrated success in social media community management, community building, social media strategies, and outreach
  • Thrive in autonomous roles with lots of ambiguity (e.g., new processes, teams, systems)
  • Experience establishing KPIs, delivering reporting and empowering others to achieve targets
  • A passion for Strike’s brand specifically and social media as a whole
  • Strong attention to detail and time management skills
  • Ability to manage multiple tasks and projects without missing a beat, and a willingness to be flexible as the daily publishing calendar changes
  • An aptitude for social media analytics, and the desire to connect data learnings to overall strategy in a meaningful way — writing monthly strategy reports will be central to this role!
  • Someone who can think quick on their feet, work independently, and be resourceful when it comes to problem-solving, but who also loves to collaborate with a team


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Strike

A more connected financial world

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