Acquisition Marketing (Growth)
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Swan is the leading education focused Bitcoin-only onramp for retail customers, high net worth individuals and corporations looking to save in Bitcoin for the long term. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.
We are looking for someone to lead our team's growth marketing efforts across all Swan products and marketing efforts. You should have extensive experience working hands-on in growth marketing, marketing automation, marketing analytics, and user acquisition. We are looking for someone with the ability to strategize, execute and collaborate across multiple internal and external teams.
- Lead cross-team efforts to drive user awareness, conversion funnels, and growth across all product areas (Personal, Business, Private, Advisor, etc) and across various audiences (individuals, business owners, advisors, etc)
- Lead with a data-driven approach on all projects with analytics tools
- Establish growth frameworks and consistent practices across the team
- Work with Engineering, Design, Product and Education on various experiments to test ideas and hypothesis
- Partner with Social Media and other Marketing roles to grow and optimize user journeys to Swan and specific product areas
- Ensure brand consistency in copy through tone, voice, and terminology
Skills and experience that will help you succeed:
- A deep understanding of Bitcoin
- 4-7+ years of growth marketing and user acquisition excellence
- Strong analytics skills
- Proficient using multi-marketing automation services, HubSpot experience a bonus
- General knowledge of Search Engine Optimization
- Relevant experience determining target audiences and how to create marketing campaigns to capture attention
- Ability to manage and assist team members and simultaneously work directly on growth projects
Here's a bit about our culture:
- We’re a small but growing team: Fully distributed across the world, Slack and video conferencing are huge here.
- We’re very flat: Leadership is desired and encouraged, we hire people who care about the product they are working on.
- We’re Bitcoiners: We find solutions that encourage Bitcoin principles. Many of us pull double duty alongside our main job, produce content for the Swan Signal blog or live show, and spend some of the day on Twitter educating the masses. We love Bitcoin, and it comes through in our daily chats, meetings, and actions.
Join us, become a Swan!
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